Miiro, a newly launched lifestyle hotel brand, is gearing up to introduce its unique collection of hotels across Europe. With plans to open in some of the continent’s most pulsating cities, Miiro is poised to blend the essence of local culture with unparalleled hospitality. The brand’s venture begins with its inaugural property in Paris, scheduled to welcome guests in the summer of 2024, closely followed by the opening of its Barcelona location. London and Vienna are also on the horizon for 2025, promising a spread of Miiro’s innovative concept across Europe.
The Philosophy Behind Miiro
Inspired by the Latin word ‘miro,’ which translates to ‘I wonder,’ Miiro encapsulates the spirit of discovery and reflection. This philosophy is at the core of Miiro’s mission—to offer guests a moment to pause, engage deeply with their surroundings, and relish every experience. Each hotel is a mirror of its neighbourhood, boasting a vibrant personality and fostering a strong connection with the local community. This focus on authenticity and local culture aims to provide guests with an immersive experience, making each stay memorable.
Spotlight on Upcoming Openings
Le Grand Hôtel Cayré, Paris – A Revival of Historical Grandeur
July 2024 marks the opening of Le Grand Hôtel Cayré in Paris, a property that stands as a tribute to the city’s rich artistic heritage. Nestled in the iconic Saint-Germain-des-Prés district, the hotel draws inspiration from the creative spirit that has long defined the area. With 123 rooms and suites, a classic French brasserie, and an exclusive bar, Le Grand Hôtel Cayré is set to become a nexus for both travellers and locals, offering a gateway to the city’s renowned galleries, boutiques, and bistros.
Read our guide to the best hotels in Paris
Borneta, Barcelona – A Blend of Tradition and Modernity
Following in August 2024, Borneta will open its doors in Barcelona’s historic El Born district. This 92-room hotel will feature an atmospheric restaurant, a cocktail bar, and a rooftop terrace with breathtaking views of the city. Situated in one of Barcelona’s most captivating neighbourhoods, Borneta invites guests to explore the Gothic charm of Ciutat Vella, promising an authentic encounter with the city’s culture.
Read our guide to the best hotels in Barcelona
Templeton Garden, London – An Urban Retreat
Early 2025 will see the unveiling of Templeton Garden in London, a sanctuary amidst the city’s vibrant pace. Located in the leafy enclave of Earl’s Court, this 156-room hotel offers a unique blend of tranquillity and accessibility. With its own café-deli, restaurant, bar, and a standout garden, Templeton Garden provides a peaceful haven from which to explore London’s cultural landmarks.
Read our guide to the best hotels in London
As Miiro prepares to open its doors in Paris, Barcelona, and London, the brand stands at the forefront of a new era in hospitality, promising an enriching journey for travellers seeking depth, authenticity, and a closer connection to the places they visit.
