Opening in preview on November 9th, 2021, The Reykjavik EDITION will set a new standard as the city’s first truly luxury hotel experience, combining the best of the Icelandic capital with the personal, intimate and individual experience that the EDITION brand is known for. The result is a vibrant and sophisticated urban hub with 253 rooms, an outstanding line-up of bars, signature restaurant and nightclub and, in true EDITION style, the introduction of a new kind of modern social wellness concept.
In the land of hot springs, mineral waters and natural fjords, this creative innovation, visceral emotional experience and authenticity of Ian Schrager, together with Marriott International’s long-standing operational expertise and global reach, results in a totally distinct offering that further boosts Reykjavik’s growing allure as a world class international cosmopolitan destination.
Iceland is an aspirational destination for many, in-between North America and Western Europe – increased flight routes, and its otherworldly landscape, drawing visitors from far and wide. The Reykjavik EDITION is the first true luxury brand entering the market which has facilities and services like no other. First appearing on the map when American chess grandmaster Bobby Fischer won the World Chess Championship in Reykjavik in 1972, Schrager, who was following the event at the time, says he was taken aback by the country’s unspoiled, natural beauty.
Indeed, marooned in the North Atlantic Ocean, just beneath the Arctic Circle, Iceland is quite literally in the making, its constantly evolving landscape the result of rumbling volcanoes, bubbling hot springs, erupting geysers and shifting tectonic plates. All of this has resulted in a spectacular, mystical medley of bright green moss-carpeted lava fields, soaring glaciers and rugged mountains sliced by deep, river-cut valleys. “In Iceland, you’re getting to see things you won’t see anywhere else,” says Schrager. “More so than any other place in the world, it’s a real opportunity to get in touch with earth and nature and we’re proud to further expand the EDITION brand in an incredible place with an incredibly exciting hotel that gives you a true sense of place.”
Read our guide to the best luxury hotels in Iceland
Using his Midas touch, Ian Schrager has carefully conceived, concepted and programmed the hotel to create an alchemy and sense of magic exclusive to this hotel. The Reykjavik EDITION designed in partnership with local architecture firm, T.ark and New York-based studio, Roman and Williams with guidance of ISC (Ian Schrager Company) design, subtly captures the spirit of Reykjavik while avoiding the clichés and remaining firmly rooted in the EDITION brand’s strong sense of refined sophistication and style.
On a harbourside perch, against glorious mountain views, the hotel is in a flawless location at the heart of the city: adjacent to Harpa, the landmark concert hall and conference centre – whose multicoloured glass façade was designed by the celebrated Icelandic and Danish artist Olafur Eliasson – and just minutes from Laugavegur, the main shopping street in downtown Reykjavik.
Read our guide to the best luxury hotels in Reykjavik
The hotel will be open in Preview from November 9th, 2021. An exclusive Preview Rate is available for 25% off Flexible Rates, available for a limited time only. Room rates start from 53,438 ISK per room, per night. www.editionhotels.com
